Lorente Ortodoncia

Overview

Lorente Ortodoncia is a family-run orthodontic practice with an established reputation in Spain and internationally. Founded by Dr Pedro Lorente and now carried forward alongside his two daughters, the practice combines clinical experience, specialist expertise and a strong tradition of intergenerational continuity.

Our partnership began in 2017, with the aim of supporting the brand’s evolution and translating its positioning into the digital environment. Since then, we have developed an integrated approach that brings together brand strategy, organic visibility and patient acquisition. The project encompasses a complete rebrand, SEO, Google Ads campaigns, social media management and blog content strategy, alongside Google Business Profile management, professional photography and video production, and ongoing website maintenance.

Our strategic contribution lies in bringing these disciplines together under a unified marketing direction. Each channel serves a specific purpose, from strengthening brand recognition to improving visibility in relevant searches and maintaining consistent communication with target audiences. The result is a digital presence designed to reflect Lorente Ortodoncia’s expertise, showcase its track record and support its long-term development.

Strategy

Lorente Ortodoncia’s strategy is built around a holistic view of its digital presence. Over the years, we have worked to connect brand identity, search visibility, patient acquisition and content within a coherent digital ecosystem that reflects the practice’s expertise and reputation.

SEO is one of the main pillars of this strategy. We focus on Lorente Ortodoncia’s core areas of specialisation, achieving strong results for strategic search terms such as “ortodoncia” and “ortodoncia infantil”, for which the practice ranks among the top organic results. Blog management complements this work through content designed to answer users’ questions, broaden the website’s topical coverage and strengthen its visibility across search engines.

Patient acquisition is also supported by Google Ads, which complements organic search visibility by targeting searches with a clear intent. Combining these channels creates additional opportunities to reach prospective patients and allows us to approach visibility from different angles.

Alongside this, we delivered a complete rebrand for Lorente Ortodoncia, developing a distinctive visual identity encompassing the logo, brand symbol, colour palette, typography and their corporate and digital applications. This identity provides the foundation for recognisable, consistent communication, which we carry through into social media management, particularly Instagram. Photography and video production further support this work, providing original visual assets tailored to different channels and aligned with the practice’s visual identity.

The strategy also extends to local visibility through Google Business Profile management, an important channel for strengthening the practice’s local presence and online reputation. We also maintain the website, which acts as the central point connecting SEO, content and patient acquisition activities. Each element contributes to a shared strategic objective: to communicate Lorente Ortodoncia’s identity, make its services easier to discover and support the ongoing development of its digital presence.

Results

The strategy developed by rIL Medical has strengthened Lorente Ortodoncia’s digital presence across three key areas: a distinctive brand identity, strong organic search visibility and integrated management of its digital channels.

In SEO, we have secured top organic search positions for strategic terms such as “ortodoncia”, “ortodoncista” and “ortodoncia infantil”, increasing the practice’s visibility among users actively searching for these treatments. At a local level, its Google Business Profile holds a 5.0-star rating and more than 1,900 reviews, according to the available reference data.

The rebrand has given Lorente Ortodoncia a distinctive visual identity, applied consistently across its various touchpoints. This foundation is supported by social media management, Google Ads campaigns, content strategy, audiovisual production and website maintenance, creating a digital ecosystem in which each channel contributes to the overall strategy.

This project reflects rIL Medical’s approach: going beyond isolated activities to bring strategy, creativity and digital performance together. Working with a leading practice requires a clear understanding of its positioning, the ability to identify opportunities to improve visibility, and the coordination of every channel to communicate its value and support its growth.