Philips Dental
From specialist education to a content strategy that extends the reach of every webinar.
We work with Philips Dental to manage and promote webinars for dental professionals, coordinating registrations, communications, technical support and audiovisual content to extend the value of each session beyond the live broadcast.
Overview
Continuing professional development is essential for dental professionals. For Philips Dental, webinars provide an opportunity to share specialist knowledge, strengthen relationships with the dental community and create new touchpoints with professionals across the sector.
rIL Medical supports Philips Dental in managing and promoting these initiatives, ensuring a smooth experience from registration through to access to the recording. The project covers the creation of the registration landing page and the management of email communications, as well as technical support during live sessions, audiovisual editing and the subsequent distribution of content.
Strategy
Our approach brings together every stage of the webinar to create a consistent experience and make the most of each piece of content. The landing page centralises information and registrations, while email marketing keeps participants informed before and after each session through dedicated communications: registration confirmations, live access links, reminders and follow-up emails providing access to the recording, which remains available to registered users for one month.
During the live broadcast, we provide technical support to help ensure the session runs smoothly and participants can engage with the content. The strategy continues beyond the event through the editing of short-form videos, their publication on B-ONE and support from paid campaigns on Meta to extend the reach of the content.
Registration, communications, audiovisual production and distribution therefore work together as part of a coordinated approach. Each stage helps extend the lifespan of the webinars and strengthen Philips Dental’s digital presence among dental professionals.
Results
This project helps Philips Dental strengthen its relationships with professionals across the sector and extend the reach of its initiatives beyond its existing community. From registration through to content editing and promotion, each activity creates further opportunities to reach dental professionals.
At rIL Medical, we work with healthcare brands to turn their communication initiatives into cohesive digital experiences, combining strategy, content and activation to maximise the value of every initiative.
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